According to the latest research report, businesses will Houston SEO spend over $77.4 billion on digital marketing. As a small company, you don't have much money to hire a high-flying digital marketing company to market your business-you have to do the work yourself. To stay ahead in the game you need to do a number of things:The easiest way of advertising your business online is using Google Ads. Most of the people go for search engine advertising but you shouldn't limit yourself to it. You should also try and take advantage of social media. When creating a social media advertising campaign, target customers within your city or community where your store is located. This is to avoid spending unnecessary amounts of money. Doing so also increases the conversion rates. To do this, you should include keywords that are specific to your business. It's also highly recommended that you include your business address.While Google Ads provide you with almost instant results as once you use the right keywords and ad text you start driving traffic to your site instantly, you shouldn't forget about your site. Daily, you should focus on improving the ranking of your site. In addition to adding high-quality content, you should also aim at getting as many high-quality links as possible.The easiest way of building high-quality links is creating high quality, shareable content. The most effective form of content that has been used for years is infographics. Once people share the infographics on their site, you get high quality backlinks that pump up your ranking.Studies show that 80% of internet users use their mobile phones. Since you will be Dallas SEO advertising your business over the internet, you should pay a lot of emphasis on mobile phones. The first thing that you should do is ensure that the design of your website is mobile friendly. In addition to this ensuring that your users have a great experience, it also aids in increasing the ranking of your site. You should also create apps, features, and functions that will help your users to have a great experience.These are the things that you need to do to be successful in digital marketing. To give your customers what they want you should first take your time to research and understand them. Understand what they like and how they like the Adverts delivered.There is no denying the fact that the future of marketing is digital. While many business owners know of digital marketing, many of them don't know how to go about it. The few that execute it, do it the wrong way. To help you out, here are marketing tips that will help you succeed:Almost everyone is using social media platforms: Facebook, Linkedln, Twitter, StumbleUpon, and Google+. By properly making use the platforms you will not only save much of your marketing budget, you will also have the ability of reaching millions of your target customers.To be successful on social media you need to be regular and consistent. There is no way you will build a voice if you post once a week or a month.While it's recommended that you post regularly, you shouldn't over do it. Social media experts recommend that you should post 5 times a day on Twitter, 5-10 times a week on Facebook, and once a day on Google+ and Linkedln.When posting, remember that it's not about you-it's about your customers and followers. Many businesses make the mistake of posting only promotional products. This will not only head you to nowhere, it will also result to loss of followers (potential customers).The best way of going about it is mixing valuable information (that adds value to your followers) and a little bit of promotional information. Remember: to keep your followers you need to provide value.Mediocre content has no place in digital marketing. In addition to being valuable, the content also needs to be unique. This calls for you to provide information that your competitors are providing.The current trends have been the use of videos, animations and inforgraphics. Ensure that they are of high quality and different. If you can't produce them yourself, hire a professional to help you out.You can hire an agency to help you out, but if you are strapped for cash, use freelance sites such as Elance, Fiverr and freelancer. These sites have plenty of talented professionals that will give you great content at Seo Consutant affordable prices.The marketing planning process for online businesses is a step by step process that outlines what a business wants to achieve, how it will achieve it, by when and who will launch and manage it.Whatever the business sector or industry, an online plan is helpful and it guides the business towards real profitability. Here are 6 main steps of the planning process:Research is an important part of the digital marketing planning process because it informs all other parts of the plan. So you should research your target customers, competitors, the business environment and features to include in your products and so on.There are two types of research: primary and secondary research. Secondary research is also known as desk research and it is about looking for information that already exists about your target markets, competitors and others. So, this is research that already exists and that would have been collected in the past for another purpose. If there are any gaps in the secondary research, then primary research will be necessary.There are tools that can help you research online including keyword tools like the keyword planner, surveying tools, search engines, competitor websites, shopping comparison engines and so on.From the information you gather in your research, you can now carry out a SWOT Analysis to identify the most important Strengths, Weaknesses, Opportunities and Threats that are applicable to your business. Your strengths and weaknesses are internal to your business and the opportunities and threats are external and you have to manage these well to ensure that your business survives and thrives.Your objectives are targets that you want to reach with your digital marketing plan. They should be specific, measurable, achievable, relevant and time related (SMART), while ensuring that you are meeting the needs of your target audiences.The strategy describes all the tactics that you need to implement to achieve your objectives and business mission. Your strategy should include product, price, place and promotion tactics which form the 4 Ps of the marketing mix. These are applicable in an online context and your planning process should describe how they work towards achieving your objectives.Promotional tools and channels fall under your strategy and they are the tactics that you use to advertise, promote and communicate your products and brand. There are many online channels to choose from including search engine marketing, social media, email marketing, online PR, affiliate marketing and many others and the SEO Company in Toronto hundreds of tools that are available for each of these channels.Finally, you should set your budgets to help you implement your marketing strategy and achieve your objectives. Your budget should be sufficient for all tactics that you include in your plan and should be continually revised as you action your plan.